Like a successful business, a well-developed website functions efficiently and provides a valuable service to clients. Most site owners admit the importance of an eye-catching website design. However, recognizing the key elements of a strong website can be difficult, even with a web designer at your disposal. This article reveals the ultimate website evaluation checklist.
You will discover the items every business owner should measure on their website to maximize efficiency. If you’re new to web development, don’t worry; this article lists basic to complex principles in an easy-to-follow method that can dramatically assist your website analysis.
1: Assess the Overall Website Strategy
Much like a business, a successful website begins with an idea and a goal. To properly assess the effectiveness of your website, you need to establish its purpose and how you or your website developer has implemented the proper tools to reach that goal.
A Few Questions to Ask
- What is the purpose of your website?
- Are your branding and your services clear throughout your site?
- Which clients are you trying to cater to? Which is your target market?
- Has your website implemented a clear strategy to increase business from these clients?
- Your website should be centered around search engine optimization. Is it?
If your website cannot clearly demonstrate mastery of these goals, change is required.
2: Critique Your Homepage
Critiquing your homepage is a simple, yet important element to your website evaluation checklist. The main purpose of your homepage is to attract, educate, and encourage more interaction with your website. Your homepage is the first impression that many clients will receive about your business.
It should immediately tell the client what value your business offers them, who you are as a business, and it should reinforce your professionalism. You can achieve this goal by integrating your company’s colors, image, and logo into the homepage design. Many successful websites also include a welcome slogan that gives potential clients a clear expectation of the business.
Your homepage should have a simple design and a clearly visible navigation menu at the top of the screen. Even if the rest of your website is fantastic, your client will most likely leave if the homepage is difficult to figure out.
3: Verify Your Website’s Accessibility and Navigation
Considering your website’s ease of use is an important but easily forgotten item on the site evaluation checklist. Monitoring your website’s accessibility isn’t just beneficial to your clients. It improves the site’s overall SEO, which will bring in more customers.
Analyze the overall readability of the site, including the background and font styles. Also, analyze the utility bar. This bar links to the site’s essential functions, such as a Shopping Bag, Member Sign-In, Homepage, About Us, and links to content.
How accessible is your website to all users? Since many prospective clients will likely view the site on their phone, ensure that it is accessible on iOS and Android or consider creating a mobile version. Make any images accessible to visually impaired clients by creating alt and title tags.
Take a note from other experts in your field, such as your competitors. You may also consider asking outside sources to assist you with this website evaluation checklist item to gain an objective perspective. Tell them to test the site’s functionality and performance.
This is crucial to increasing your website’s SEO. In addition to beta testers, you can also implement performance testing software, such as GTmetrix.
4: Review Content
Content is used to further the goal of your website and draw in potential clients. Website owners publish several types of content, such as blog entries, links to related articles, and newsletters. The type of content you publish varies, but it should work towards a common goal: reinforcing that you are the expert in your field of choice and you can provide a valuable service to your clients.
When creating content for your site, always take into account SEO guidelines by creating appropriate keywords and tags.
5: Use Search Engine Optimization
Search engine optimization (SEO) has become the lifeblood of successful websites, and it is one of the most important items on this website evaluation checklist. SEO determines if and how your site will appear in search engine results. A site with excellent optimization will bring in additional traffic and potential clients. Unfortunately, there isn’t a magic formula to increase SEO.
As search engines develop and clients evolve, so too does the effectiveness of SEO techniques. Previously, implementing title and header tags and selecting keywords were essential for SEO. Today tags are only a small component of SEO; search engines take into account your website’s performance, backlinks, user engagement, and the quality of your content.
SEO should be a forefront consideration with every topic on this website evaluation checklist. Consider studying one of the several online guides to become more familiar with specific techniques.
6: Implement Analytics and Tracking
Even if you have a stellar website, it is nearly useless if you can’t track its effectiveness. The data gained from analytics will provide feedback for your current content, verify your website’s effectiveness, and allow you to make important adjustments as needed.
You should add tracking audits to your website evaluation checklist, such as checking domain authority, traffic ranks, and link audits. Most domains include at least basic analytic tracking tools. However, several owners also use third-party trackers, such as Google Analytics, MOZ, and Bitly.
Drawing to a Close
Creating a successful site begins with a comprehensive website evaluation checklist. Consider your website’s strategic goal, homepage, content, accessibility and navigation controls, search engine optimization, and analytics. After investigating these factors, you can pull together an effective action plan for improving your website.
Using a website evaluation checklist can sometimes be a tedious effort; however, creating a stellar website is paramount to standing out from your competition. Don’t let any potential business pass you by; make your website the absolute best that it can be.