Podcasts have become a lucrative resource for entrepreneurs across the globe. In many ways, podcasts are similar to RSS feeds or YouTube channels; they can bring the content listeners want to hear directly to their devices. Recognizing that podcasting is an entertaining client-driven service can give you the cutting edge you need to succeed at creating a successful podcast. But what are the best tips on how to start a podcast business?
If you think you have what it takes to deliver entertaining media to thousands of listeners, but aren’t necessarily sure how to start a podcast business, this article is for you. This article delivers the top tips for how to start a podcast business successfully, from the very beginning to after your channel’s launch.
#1. Establish a Goal
The clearest way for how to start a podcast business is: begin with an idea. From that idea, you should develop a goal. What is the point of starting your podcast? Will it be a standalone business venture that you’d like to make your main source of income or is it to increase awareness of your current business?
Establishing the goal of your podcast will answer important questions you will need to answer later, such as what type of content to publish, which guest speakers to invite, and what kind of equipment you should invest in. Related to your goal is also establishing your niche market. Who do you want to listen to your podcasts? Which is your target market?
#2. Get Ready for the Launch
Once you’ve determined a goal, set a deadline for your launch. Prepare for your launch by gaining subscribers early. Contact your friends, business associates, and anyone you think may be interested in investing in your podcast.
Social media can be one of the most powerful methods when creating a plan for how to start a podcast business. It is free, provides a lot of visibility, and can be an excellent platform to release tantalizing tidbits from your first episode.
Establish your logo, cover art, and schedule of episodes before your launch date. Since iTunes’ ratings are dependent on a number of subscriptions, reviews, and downloads your podcast receives in a short amount of time, you’ll want each of these items to be top-notch. A successful launch sets the stage for your overall podcasting success.
#3. Purchase Good Equipment
The equipment you purchase refers to the first item on your how to start a podcast business checklist. If you’re simply podcasting a few times a month, you may be able to get away with less expensive equipment. However, if you hope to start a true podcast business, purchasing excellent equipment is a necessity.
There are a few items that serious podcasters should consider purchasing:
- At least two microphones.
- Mixing/Editing software: Garage Band is recommended for Mac, Audacity is recommended for PC.
- Microphone arm.
- Pop filter.
- Shock Mount.
- Updated laptop or desktop.
Amazon provides several options when it comes to podcasting equipment kits.
#4. Create Your Podcast Business Identity
A strong sense of identity is required for creating a successful podcast business. This includes an easily recognizable logo, a catchy theme or intro, and signature background music. In addition, many podcast businesses add an interesting montage to the beginning of their episodes that highlight the best segments.
During your first few months podcasting, consider adding an extended intro to explain the mission and goals of your podcast. Make it brief but energetic since it will be the first impression your potential listeners will have of the podcast. After you’ve established your podcast business, don’t be shy about asking for subscribers and ratings.
If you’re struggling with this topic of how to start a podcast business, don’t feel bad. Consider seeking the resources of an outsider to create a strong identity for your podcast.
#5. Invite Guest Speakers
Guest interviews can add interest to your channel and bring in new listeners. Consider inviting influencers from other podcast channels in your niche or even other platforms, such as Instagram or YouTube. Tag your episode adequately to ensure that any fans of your guest will find your podcast.
If you don’t know any influencers, consider finding experts related to your niche who can offer some value to your listeners. Sometimes the topic doesn’t need to be spot on with your usual podcast episodes. This can draw in a wider variety of listeners.
If the interview goes well, feel free to ask your guest for additional references. Also, consider including your audience in the selection of guest speakers.
#6. Build a Rank High on iTunes
How to build a podcast business successfully is most dependent on iTunes ratings. iTunes will determine which categories you will be featured in and how often you will show up in search engines. However, becoming a highly-rated podcast business can sometimes be a challenge. Your podcast must connect to the listeners, iTunes’ rating team, and the bots responsible for search engine results.
Focus on attracting attention from the bots through search engine optimization (SEO). Include proper tags, keywords, and short descriptions in your episode links. To attract listeners, ensure that your podcast identity is eye-catching, your content is fresh, and each episode offers something new. Create interesting episode titles that have the potential to draw in listeners.
Your launch can also be the perfect way to gain a high rank on iTunes. With a strong launch, you may become featured in the New and Noteworthy section of iTunes. This is free advertisement that can greatly increase the interest in your channel.
Drawing to a Close
Every tip for how to start a podcast business leads back to raising your ratings on iTunes. In order to do this, start strong from the very beginning. Create a goal for your podcast business, along with an easily recognizable identity. Purchase excellent equipment to provide top-quality content to your listeners.
Keep your content fresh by inviting guest speakers. A podcast’s content will eventually make a name for itself, with the help of a little marketing. Practice these essential tips, and you’ll learn how to start a podcast business in no time.