Having a thorough and engaging business plan is important for a variety of reasons. It can be used to draw in investors, help educate interested parties on the ins and outs of your company, and even work as a training tool for new employees.

It may seem like an insignificant task but building a solid business plan cover page is an important step in getting people to fully engage with your business plan. You want the cover page to be simple yet also attention-grabbing. You want to be sure that all the necessary information is included and easy to spot, but you also don’t want any potential readers to feel overwhelmed just by the mere sight of your cover page.

 Put some thought and effort into the cover page of your business plan, and it could actually be an effective first step towards a reader’s positive impression of your plan.

Prominently Display The Company Name And Logo

company name

You will want your company name to be bolded and in the largest font as well as at the center of the page so that it immediately catches the eye of the reader. There should be no questioning what the name of your company is.


The company logo, if you have one, should be a high-quality image and also be prominently located.

Choose And Effective Color Scheme

color scheme

Any good business plan needs some color. Sure, your business plan is not an art project, but you certainly want it to be enticing in some way.


It is important that your color scheme be as attractive as possible but not overdone. The cover page color scheme should be fairly consistent with the one you use throughout your business plan. If you are in need of inspirations, a quick Google search will turn up a variety of business plan color schemes and templates.

Don't Forget The Date And The Title Of The Plan

official date

Including the official date when the business plan was drawn up may not seem like a big deal, but it’s actually important information for readers. Simply the month and the year will do.


Your cover should also include a plan title that defines what the plan is. This plan title will more than likely simply read “Business Plan,” but it could also say “Executive Summary,” which is basically a more condensed version of a business plan or “Financial Projections,” which simply offers a look at your company’s financial expectations going forward. The plan title should be prominent, and only slightly less so than your company name.

Include All Pertinent Contact Information

contact information

​if the reader of the business plan has any questions or concerns, they’ll want to know who to contact. The owner or owners’ names and specific titles should be included along with the company address, phone number, and website. Don’t leave this information in small print at the bottom of the page either. In most templates, it’s slightly underneath the company name and plan title.

Including A Confidentiality Agreement Is Helpful But Not Necessary

While it’s not absolutely necessary, some business plan cover pages include a confidentiality agreement, usually in very small font at the bottom.

A typical confidentiality agreement will probably read like some sort of variation of the following:


“The undersigned reader of [Company's Name] Business Plan hereby acknowledges that the information provided is completely confidential and therefore the reader agrees not to disclose anything found in the business plan without the express written consent of [Business Owner's Name]. 


It is also acknowledged by the reader that the information to be furnished in this business plan is in all aspects confidential in nature, other than information that is in the public domain through other means and that any disclosure or use of the same by the reader may cause serious harm and or damage to [Company Name]. 


Upon request, this business plan document will be immediately returned to [Business Owner's Name].

This is a business plan. It does not imply an offer of any securities.”

Don’t Include More Business Plan Information Than You Have To

business plan

Some people may be tempted to put some sort of summary of the business plan on the cover page. Do not do this. You want as little clutter on your cover page as possible. Just include the essentials.


All necessary information regarding the business plan itself should be present within the document itself.

Putting The Right Amount Of Time And Effort Into Your Business Plan Cover Page

writing notes on cover page

While a striking business plan cover page is important, don’t overthink it. Obviously, you want the majority of your time and energy to go into the actual business plan itself. At the same time, you want your business plan cover page looking sharp to ensure that readers are fully engaged from the jump.


Pin It on Pinterest

Share This