An elevator pitch is a quick, persuasive statement that you use to create interest in what you or your organization does. You can also use it to spark interest in a new idea, product or project. You may run into potential clients or employers at any time. So, you will need to capture their attention at a moment’s notice and in the shortest time possible. It is no mean fit. That’s why you need to learn the right elevator pitch tips.
A typical elevator pitch usually lasts no longer than what a short elevator ride would approximately 20 to 30 seconds. This article lists sequential elevator pitch tips that will help you craft the perfect pitch.
1. Identify Your Goal
What do you hope to achieve at the end of the pitch? It is the first question you should ask yourself when you sit down to write an elevator pitch. Perhaps you want to create awareness about your organization. Maybe you want to pitch your new product idea to an executive. Whatever your objective is, find the best way to describe it to your audience.
If you can’t describe what you want, don’t expect anyone to give it to you. As Yogi Berra said, “You need to be careful if you don’t know where you’re going because you might not get there.” All the other elevator pitch tips will be of no help if you don’t have an objective.
2. Know Your Ideal Client
If you want to craft a killer pitch, a one-fits-all approach is not going to cut it. You must have a particular audience in mind. Before anything else, you need to identify who your ideal target is. Who would be the best fit for what you’re offering?
Learn everything you can about them and then craft your pitch to accommodate them.
Do your homework. Know who they are, what they care about, what motivates them, and lead off with it. If you can understand their goals, you will be able to build confidence and strike a unique connection. The rest will follow.
3. Explain What You Do
Begin your pitch by highlighting what you do. Focus on your accomplishments. What problems do you solve? How do you help people? It is vital that your audience sees value in what you do. If you can sneak in a statistic, the better.
Avoid empty statements that only gloss over the details. Stating just your job title, for example, may not be enough. There are probably thousands of other people saying the same thing. Remember you want to stand out. Focus on what you would like your audience to remember you for.
4. Keep It Conversational
When you’re preparing a pitch, avoid sounding too “salesy.” A memorized resume is likely to put off your audience. Aim to strike a conversation instead. Your prospect should not even feel like you are pitching to them.
You only have a short time to present yourself professionally. You risk sounding awkward if you’re just making a personal sale. It may take some practice, but your pitch will seem more natural and compelling when you make it conversational. It will stand out and create excitement. Read it out loud. If it doesn’t flow naturally to you, it will not sound natural to your audience.
5. Be Clear and Concise
Of all the elevator pitch tips, this should be the most obvious. A long-winded pitch is not going to do you any good. If the pitch is too long, it will turn into a one-sided conversation real quick, and no one would ever want to be trapped in such.
There’s a reason they call it an elevator pitch: it needs to be short and compelling.
A two-minute elevator pitch is a tad too long. Keep it short and sweet. Furthermore, you only have a short time to make a good first impression. Recent studies have revealed that the average attention span of an adult is just 8 seconds. More time will not benefit your pitch. On the contrary, it will hurt its effectiveness.
6. Open the Door for Future Communication
The elevator pitch should not be an end in itself. You won’t just present your pitch, walk off and hope for the best. Finish your presentation by offering your audience a way to communicate with you afterward. Make sure to carry your business card just in case.
An elevator pitch is not necessarily a sales pitch. You shouldn’t expect to close the deal right there. It is only an introduction. Your primary objective is to tell your audience who you are and what you do. They need a way to contact you should they decide that they’re interested in doing business with you.
7. Edit It
You will never get it right with the first draft. Writing an elevator pitch is not a science, it is a work of art. It means that you will always feel the need to make changes now and then. There is always more room for improvement.
As you edit, ensure that the pitch follows all the elevator pitch tips outlined above. Does it have an end goal in mind? Is it tailored to the ideal audience? Is it short and conversational and does it open doors for future conversation?
8. Memorize and Practice
Now that you have crafted a killer elevator pitch, you need to memorize it. Remember you won’t have the written version with you whenever you meet your prospects, so you need to learn it by heart. Memorizing the pitch is not usually the challenge; the real problem is doing it without sounding like you’re reciting a rehearsed poem.
Your delivery needs to be natural. It will not be easy at first, but the more you practice it, the more you will appear relaxed and natural. Try reading the pitch in a mirror to ensure that it flows naturally and sounds conversational.
Summing It Up
Writing the best elevator pitch is not the end of it. The presentation will also play a key role in determining its success or lack thereof. Timing and momentum are crucial. You can follow all the elevator pitch tips, but if you don’t generate confidence and expertise, you won’t make an impact.
Do you want to create knock out elevator pitch? Follow the elevator pitch tips above and keep practicing. The only key to a flawless and persuasive presentation is practice.