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5 Tools Everyone in the Lead Generation Industry Should Be Using
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The end goal of a business website is to turn traffic into sales. But that can only be done if a website acquires high-quality, targeted traffic. If not, the business will probably yield low conversion rates; and the business will lose money in the long run. That’s why proper lead generation is important. Lead generation has become an integral part in the marketing departments. It is tedious. People work hours and sift through piles of data to make the right lead generation tweaks and implementations. Fortunately, there are tools that can help to automate those tasks and test these tweaks better. The lead generation tools below are the best of the best. They will monetize your traffic better by improving the way you do inbound and outbound sales and marketing.

1. Press Release Tools

A press release is a great way to generate leads. Simply put a call-to-action in the boilerplate of your release. This boilerplate should have a link where readers can go back to your website and redeem a lead generation offer. The tools below can help you with that:

HARO (Help A Reporter Out) is a website that connects journalists to sources. Reporters normally seek out sources for their stories. If you can provide meaningful information, you’ll get a citation when their story gets published.

example of a lead funnel

Image via Live Chat, Inc.

Instant Press Release is a tool that will help you write and format press releases.

PRNewsire is a press release distribution service. Hiring them can help you reach notable news networks. That means more eyeballs on your release and more chances to gain leads.

2. Online Advertising Tools

Online advertising is still alive and kicking. It helps many businesses generate highly targeted traffic to their website. There are many ways to advertise online, there’s CPM, PPC, CPA and many more. However, the most popular (and most rewarding) is PPC. According to, businesses make on average $3 in revenue for every $1.60 spent on Adwords. In the years to come, PPC and online advertising will only grow. Now is the time to invest on some online advertising tools:

Google Adwords is by far the best advertising service for business. Aside from their great tools, they enable business to set their own budget on ads.

Wordstream is a great service that manages PPC campaigns.

Adroll is an advertisement retargeting platform. It is easy to use and has become quite popular since it caters to companies of all sizes.

3. Content Marketing Tools

Content marketing is a marketing technique. Its purposes are to acquire a clearly defined audience, attract new customers, and nurture its existing customer base. According to the Content Marketing Institute, 85% of B2B marketers said lead generation was their reason for starting content marketing. It’s safe to say that content marketing is a big deal. Here are some tools to help you with your content marketing endeavors:

BuzzSumo is a nifty search tool that helps you find popular content fast. It tracks all content across all social media networks. You’ll learn what kind of content people are most likely to share, like, pin and tweet.

Buffer helps you schedule your content on various social media platforms.

Quora is a question and answer platform. You’ll be able to know what to publish next by learning the most asked questions in your niche.

4. Email Marketing Tools

email marketing lead generation

Image via Bant

Email marketing is, by far, the best way to generate leads. A research from Experian said that marketers who invested $1 in email marketing yields on average $44.25 returns. The reason is simple: consumers are more comfortable with email. However, marketers still face a problem. They need to engage hundreds (maybe thousands) of individuals who are at different stages of the buying cycle. That’s where email marketing tools come in. An email marketing tool, that has advanced automation and segregation functions, can help marketers deliver relevant content to different individuals. Below are some of the best email marketing tools today:

ConvertKit is an easy to use tool that has advanced automation capabilities.

Aweber allows you to run reports, manage subscribers, create auto-responders, and broadcast messages seamlessly.

5. Influencer Marketing Tools

Influencer marketing is building mutually beneficial relationships with people that have influence and a following. Marketers do this to tap into the influencers’ existing audience, reach more people and generate more prospects. According to eMarketer, 81% of marketers say that influencer marketing is an effective channel. That’s why 84% of marketers are planning to start influencer marketing campaigns in the next year. Don’t miss out. Start your influencer marketing plan today. Here are some tools to help you:

Followerwonk is a tool created by Moz. It provides a list of Twitter followers by topic.

Buzzsumo has an influencer section. You’ll be able to see who are writing content that gets shared.

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