There are many (free) ways to generate more customers and sales online. However, nothing beats a paid ad sometimes. You get the best possible targeted traffic on your site and properly track the results.

In terms of creating Google AdWords campaigns, it’s not just about putting your ad out there. From using the same keywords to using the same geographical data, your competition is pretty much doing the same thing. The key here is to learn how to create and optimize your efforts.

5 Secrets to Google AdWords Success

Google AdWords

Image CC by A-SA 2.0, Simon Berry, via Flickr

1. Study your market thoroughly

What some companies don’t get about Google AdWords is that they tend to use generic keywords and complain about getting a small CTR. What makes an ad campaign great is to know fully well who you intend to sell to and what specific keywords you must use.

This all boils down to careful studying and thorough planning. Don’t just create an account and ad in a jiffy. Learn about your market, what their needs are and what you can offer. From here, you’ll generate more specific keywords rather than generic ones.

2. Focus on the customer, not your business or product

Many businesses commit the mistake of putting their product name on the ad title. Sure, that might work for the billion-dollar companies known worldwide. However, wasting this opportunity to present what you can do instead of who you are won’t get you the customers you want.

It’s best to offer them something specific in your Google AdWords campaign, whether it’s a discount or a benefit. Looking at an ad, “50% Off on Web Hosting” is far more attractive than “Web Hosting Solutions”. Remember to always consider the customer’s problem and offer a solution.

3. Create more compelling ad copy

Content continues to reign as king because it wins customers over. No matter how common your product/service is when you sell it well, people will come running to you. In AdWords, the bigger challenge here is making use of the limited character count to relay your message effectively.

Again, highlight on your product’s benefits and capitalize on the solutions. With the 25-character headline and 35-character space you have on the second and third line, you should be open to using short terms and abbreviations.

4. Test your landing page design

In the words of marketing guru Neil Patel, “Your ad copy controls your click-through rate, while your landing page influences your conversion rate. The design of your landing page will make all the difference in your campaign’s conversion rate.”

It’s critical to test your landing page design because this prevents you from making costly mistakes. Furthermore, testing allows you to sharpen your campaign and discover which strategy works better or doesn’t work at all. From the words to the colors you use, you’d be surprised how much design can influence a potential buyer’s decision.

5. Set your budget

The last thing you want is to lose control of your bids. Every cent counts in the investment you’re putting on your ads. So make sure you set your budget and control your bids manually. Otherwise, you’ll be slapped with a massive bill.

Once you get used to setting limits and expenses on your ads, you can apply for a Google credit line in the future or set your settings to automatic.

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