Customer Relationship Management (CRM) has revolutionized the way businesses interact with customers. After all, it is a powerful strategy that can skyrocket sales, increase clients and sustain brand loyalty.
Comparing the Best CRM Apps For You
Small businesses need a CRM tool just as much as big enterprises, perhaps even more. That’s why today, we’re going to let you in on some of the most popular CRM apps for small businesses.
5. MailChimp ($199/mo)
Much of the data gathered to make your CRM database as robust as possible is through email. Whether you’re sending out promotions to leads or offering exclusive deals to your loyal customers, email can impact your business in numerous ways.
MailChimp is one of the best email marketing solutions around. It may not have a rich email design bank but it’s loaded with other useful features. From easy contact import and HTML-coded templates to email scheduling and sending, it makes it easy for small businesses to maximize their email. It even comes with A/B testing for companies to see which approach works better.
4. Aweber ($149/mo)
What MailChimp lacks in the design department, Aweber makes up for it. It’s a well-loved solution for small businesses that want more control over the design of the emails they send out. In fact, the program has a very large range of templates compared to its competitors.
Many of its features are similar to MailChimp. It is also capable of reporting, setting up autoresponders, segmenting data and a plethora of support options. However, its RSS to templates could use improvement.
3. ActiveCampaign ($149/mo)
Compared to MailChimp and Aweber, the biggest strength of ActiveCampaign is its powerful integration with over 150 different tools thanks to its Zapier team-up. You will need, however, to also get a paid subscription for Zapier in order to use these tools.
The icing on the cake is that ActiveCampaign is a lot more affordable than its competitors and offers just about the same marketing automation features MailChimp and Aweber are capable of. It’s also highly intuitive and its interface is an eye-candy to look at, enough to motivate you to track those campaigns, avail of customer support and create a subscriber list. What it can do better though, is its limited CRM & email builder design.
2. Zoho ($100/mo)
What the previous three solutions can provide is only the tip of the iceberg for Zoho. It’s one of the most popular choices for plenty of reasons. It’s a full-fledged CRM app that allows you to manage your customers in various ways.
It allows its users to identify and track leads, connect with your customers via social media, establish sales quotas, automate sales activities and even lets you build your own website. All these and more help you manage your potential and current clients to efficiently churn out profit-yielding campaigns.
1. Infusionsoft ($379/mo)
On the top of our list and our best-recommended CRM solution is Infusionsoft. It’s arguably the jack-of-all-trades among all customer management apps out there. Since its conception back in 2004, Infusionsoft has been providing a one-stop shop for small and big businesses alike. What Zoho can do, this does better and more.
It’s equipped with precise segmentation, lead generation and tracking systems, customer data integration, web analytics and reports, social media tools, visual campaign builders, email marketing campaigns, multimedia marketing and so much more. Oh, and did we mention it’s an incredibly fast and stable platform that has very little to no buggy problems? The tool’s got outstanding customer service too.
Some have commented on its price as being steep. However, it’s an investment that’s worth every penny. We’re certain that once you make the shift, Infusionsoft is the last CRM tool you’ll use.