Have you ever wondered why you purchase from certain brands as opposed to others? The main reason could be their values. Popular brands do not just sell products or services. They focus on combining logical, emotional, and physical elements into an exceptional customer experience. All this is replicated in the best mission statements. This might be one of the reasons why you stay loyal to specific brands.

A mission statement transforms, inspires, delights, and gives purpose. The best mission statements go hand in hand with the corporate culture and help unify organizations. There are various mission statements around. Some of them stand out as they teach you about creating meaningful companies that impact the world at large. The art of writing a purposeful mission statement is a key skill, whether you’re a business leader or a CEO of your own company.

Read on to find out some of the best mission statements from renowned brands and their meaning.

1. Apple

best mission statements

Mission Statement

“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”

While this mission statement may sound rather dull, it does a better job at capturing what the company mission is. Apple believes that it has the opportunity to create products that shape the future and change lives. Tim Cook perceives Apple as a different kind of company that has a different view of the world at large.


uber logo

Mission Statement

“Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.”

Uber has grown to be one of the most popular transportation systems in the world. The company only requires you to connect to an app and request for a pickup. Their mission statement reflects the job opportunities Uber has created for countless drivers all around the world. On top of that, Uber is the reason why the overcrowded urban regions became more easy to navigate.

3. Starbucks

best mission statements

Mission Statement

“To Inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”

Starbucks strives to create a culture of warmth, where everyone feels welcome. They also believe in challenging the status quo, acting with courage, and looking for new ways to grow the company and each other. Starbucks is performance driven through the lens of humanity. This inspirational force makes their statement one of the best mission statements around.

4. Amazon

best mission statements

Mission Statement

“To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”

Amazon relies on leadership principles like being able to deliver results, thinking big, hiring and developing the best, always ensuring that the highest standards are maintained, and to always earn their customer’s trust. Their mission reflects their purpose and what legacy they would like to leave for generations to come.

5. Chanel

Mission Statement

“To be the ultimate house of luxury, defining style and creating desire, now and forever.”

Chanel aims to be at the forefront of fashion. Its objectives showcase a company keen on maintaining its legacy, now and in the future.

6. Google

Mission Statement

“Google’s mission is to organize the world’s information and make it universally accessible and useful.”

Google is one of the top brands with a set of values that guide their operations. The company believes that great just isn’t good enough, and fast is better than slow. To their mind, it’s always best to focus on one thing and do it really well. Their belief that there’s always more information out there has led them to be a hub of information for internet users. What’s more, their About Us page visually captures their mission and what they intend to provide.

7. Zappos

Mission Statement

“To provide the best customer service possible.”

Zappos has a WOW philosophy, which is to provide the best customer service possible. Zappos family core values rely on being humble, building a positive team, building an honest relationship through communication, being adventurous, and pursuing growth and learning.

8. Coca-Cola

best mission statements

Mission Statement

“To refresh the world in mind, body, and spirit. To inspire moments of optimism and happiness through our brands and actions. To create value and make a difference.’

The Coca-Cola Company has been around for decades, and their key company values like quality, passion, collaboration, and integrity are what has led to their success. On top of that, the company has always encouraged clients to embrace happiness and always be around their loved ones.

9. Microsoft

best mission statements

Mission Statement

“Our mission is to enable people and businesses throughout the world to realize their full potential. We consider our mission statement a commitment to our customers. We deliver on that commitment by striving to create technology that is accessible to everyone of all ages and abilities.”

Microsoft has over the years earned a reputation for being a company that strives to deliver quality beyond expectations. Their mission statement is a clear indication of the type of services they provide and what they hope to achieve for years to come.

10. Airbnb

best mission statements

Mission Statement

“To connect millions of people in real life all over the world, through a community marketplace so that you can belong anywhere.”

Airbnb has become a popular platform that provides individuals an opportunity to rent out their homes for travelers to stay. The company’s vision is to turn the entire world into a cozy room for anyone. Here people can mingle, interact, and connect all over the world.

11. Facebook

Mission Statement

“To give people the power to share and make the world more open and connected.”

Facebook was founded in 2004. According to Zuckerberg, his intention was to bring the people of the world closer together. The mission statement clearly depicts this as Facebook is now a platform that you can use to learn what’s going on in the world as well as express what matters to you. It is also a place where you can share your experiences with your friends. You can even talk to them no matter the distance that separates you from them.

Final Word

These are some of the best mission statements from top brands. What is your reaction to these best mission statements? Have you drafted your own statement of business purpose? Be sure to let us know in the comments section.

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